I’ve been noticing a lot of articles in the news lately, all citing The Journal of Consumer Research. Odds are that it’s because newspeople are paying more attention to consumption thanks to America’s holiday traditions, but that doesn’t make it bad. In fact, I’m impressed with some of the stuff that they’re doing research on. I wonder who pays for it, but regardless, they are interesting questions.
I find this interesting because we’re all consumers, so there are some neat studies in here that apply to us all. Most recently — if another person brushes against you in a store, you’re more likely to leave without buying something. Amazing.
Unless you’ve got access to it through a university account or otherwise, one of the best options is their Publicity page, followed by the usual googling of the study’s authors to find out more about how it was actually done.