When Keeping It Real Goes Wrong

Hat tip to Chapelle.

Well, there was a lot I didn’t know 10 years ago. The decision…is in keeping with a post-Boomer ideology that values emotional fulfillment above all else.

from http://www.theatlantic.com/magazine/archive/2011/11/all-the-single-ladies/308654/

The trick now is to subtly demonstrate that while you may have a job, a family, and a house full of stuff, you are not spiritually connected to any of it. What matters now is not just buying things, it is taking time for you, to create a life focused on your unique needs and that reflects your particular taste and sensibility.

from http://www.overcomingbias.com/2014/12/the-next-status-game.html

Ms. Bédat says people love being a part of an authentic brand because they aren’t just buying into a logo — but also “buying into a set of values.”

from http://www.nytimes.com/2014/12/28/business/quenching-consumers-thirst-for-authentic-brands.html?src=me&ref=general

Also, I still cannot believe that Tito, of Tito’s Handmade Vodka, is actually “Mr Beveridge”

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