Hat tip to Chapelle.
Well, there was a lot I didn’t know 10 years ago. The decision…is in keeping with a post-Boomer ideology that values emotional fulfillment above all else.
The trick now is to subtly demonstrate that while you may have a job, a family, and a house full of stuff, you are not spiritually connected to any of it. What matters now is not just buying things, it is taking time for you, to create a life focused on your unique needs and that reflects your particular taste and sensibility.
Ms. Bédat says people love being a part of an authentic brand because they aren’t just buying into a logo — but also “buying into a set of values.”
Also, I still cannot believe that Tito, of Tito’s Handmade Vodka, is actually “Mr Beveridge”