Hard Work

I think this is a great representation of the hard work that goes into producing great results, and the lengths that it takes. This guy is working on a commercial for cereal, and to make sure that it looks good for the camera, he’s sorting pieces of cereal by hand.

I think that more often than we realize, great results are a matter of working hard at the most obvious stuff. Do you want a bowl of cereal to look good? Then sort through a few boxes until you have enough great-looking pieces of cereal to make a bowl. There’s no genius-moment-of-inspiration here, there’s no clever trick…just hard work.

Sorting cereal for commercial shoot

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