{"id":485,"date":"2013-08-29T21:52:05","date_gmt":"2013-08-30T05:52:05","guid":{"rendered":"http:\/\/www.timrosenblatt.com\/blog\/?p=485"},"modified":"2013-08-29T21:52:05","modified_gmt":"2013-08-30T05:52:05","slug":"of-the-people-by-the-people-for-the-people","status":"publish","type":"post","link":"http:\/\/www.timrosenblatt.com\/blog\/2013\/08\/29\/of-the-people-by-the-people-for-the-people\/","title":{"rendered":"of the people, by the people, for the people"},"content":{"rendered":"<blockquote><p>Key to any worthwhile public relations effort, Mr. Werner believes, is getting to facts about what people actually think about an organization, product or cause. &#8220;They are ingredients which are far more important to an organization\u2019s standing with the public than all of the tactical stunts of publicity that stick out and create attention as a program.<\/p>\n<p>&#8220;The north star of your course should be other people\u2019s opinions. Walk across the street and look at your store as other people see it. Instead of thinking about a broad, hazy public, think rather in terms of the many different publics your organization meets and serves, their differing needs, likes and dislikes.<\/p>\n<p>\u201cGood public relations thinking \u2013 two-way thinking \u2013 digs up the reasons why the public feels as it does about a business.\u201d<\/p><\/blockquote>\n<p><a href=\"http:\/\/badpitch.blogspot.com\/2011\/08\/pr-time-capsule-can-take-you-back-to.html\" target=\"_blank\">http:\/\/badpitch.blogspot.com\/2011\/08\/pr-time-capsule-can-take-you-back-to.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key to any worthwhile public relations effort, Mr. Werner believes, is getting to facts about what people actually think about an organization, product or cause. &#8220;They are ingredients which are far more important to an organization\u2019s standing with the public than all of the tactical stunts of publicity that stick out and create attention as &hellip; <a href=\"http:\/\/www.timrosenblatt.com\/blog\/2013\/08\/29\/of-the-people-by-the-people-for-the-people\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;of the people, by the people, for the people&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.timrosenblatt.com\/blog\/wp-json\/wp\/v2\/posts\/485"}],"collection":[{"href":"http:\/\/www.timrosenblatt.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.timrosenblatt.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.timrosenblatt.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.timrosenblatt.com\/blog\/wp-json\/wp\/v2\/comments?post=485"}],"version-history":[{"count":1,"href":"http:\/\/www.timrosenblatt.com\/blog\/wp-json\/wp\/v2\/posts\/485\/revisions"}],"predecessor-version":[{"id":486,"href":"http:\/\/www.timrosenblatt.com\/blog\/wp-json\/wp\/v2\/posts\/485\/revisions\/486"}],"wp:attachment":[{"href":"http:\/\/www.timrosenblatt.com\/blog\/wp-json\/wp\/v2\/media?parent=485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.timrosenblatt.com\/blog\/wp-json\/wp\/v2\/categories?post=485"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.timrosenblatt.com\/blog\/wp-json\/wp\/v2\/tags?post=485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}