{"id":573,"date":"2015-05-15T05:49:20","date_gmt":"2015-05-15T13:49:20","guid":{"rendered":"http:\/\/www.timrosenblatt.com\/blog\/?p=573"},"modified":"2015-05-15T05:50:06","modified_gmt":"2015-05-15T13:50:06","slug":"an-innate-understanding-of-roi","status":"publish","type":"post","link":"http:\/\/www.timrosenblatt.com\/blog\/2015\/05\/15\/an-innate-understanding-of-roi\/","title":{"rendered":"An innate understanding of ROI"},"content":{"rendered":"<p>I think humans have an innate concept of many business concepts. For example, &#8220;return on investment&#8221;. Business schools will complicate the idea of ROI\u00a0in any number of creative ways, as they do many concepts. I once saw an accounting professor confuse an entire room of college students on the topic of <em>averaging numbers<\/em> with an overly complicated formula and greek symbols.<\/p>\n<p>Let&#8217;s imagine\u00a0that you are dropped into a fictional time in the past, in a\u00a0Rousseau-ish land of humans who lie around all day, plucking fruit from trees when they are hungry. Rousseau calls your fellow humans\u00a0&#8220;noble savages&#8221;.<\/p>\n<p>You look to your left, and see a\u00a0savage MBA sitting, calculating how many calories they use per day, how many calories are contained in a piece of fruit, and how many calories they can allocate to climbing a particular tree to allow them to meet their caloric needs with a certain number of minutes spent gathering fruit each day&#8230;<\/p>\n<p>&#8230;then you\u00a0look right\u00a0and see a tree whose branches have sunk low to the ground, heavy with fruit, and you walk over, and (savagely) grab a piece, because you don&#8217;t feel like climbing up and down the same tree all day. Return on investment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I think humans have an innate concept of many business concepts. For example, &#8220;return on investment&#8221;. Business schools will complicate the idea of ROI\u00a0in any number of creative ways, as they do many concepts. I once saw an accounting professor confuse an entire room of college students on the topic of averaging numbers with an &hellip; <a href=\"http:\/\/www.timrosenblatt.com\/blog\/2015\/05\/15\/an-innate-understanding-of-roi\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;An innate understanding of ROI&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[460],"tags":[],"_links":{"self":[{"href":"http:\/\/www.timrosenblatt.com\/blog\/wp-json\/wp\/v2\/posts\/573"}],"collection":[{"href":"http:\/\/www.timrosenblatt.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.timrosenblatt.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.timrosenblatt.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.timrosenblatt.com\/blog\/wp-json\/wp\/v2\/comments?post=573"}],"version-history":[{"count":2,"href":"http:\/\/www.timrosenblatt.com\/blog\/wp-json\/wp\/v2\/posts\/573\/revisions"}],"predecessor-version":[{"id":575,"href":"http:\/\/www.timrosenblatt.com\/blog\/wp-json\/wp\/v2\/posts\/573\/revisions\/575"}],"wp:attachment":[{"href":"http:\/\/www.timrosenblatt.com\/blog\/wp-json\/wp\/v2\/media?parent=573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.timrosenblatt.com\/blog\/wp-json\/wp\/v2\/categories?post=573"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.timrosenblatt.com\/blog\/wp-json\/wp\/v2\/tags?post=573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}