Threshold of Care

The winners in the new time-compressed age will be the producers of content that stretch the boundaries by marketing products beneath the Threshold of Care and over-delivering on content in the bubble of time we’ve deemed acceptable and then stretching that bubble of time from within. You log in to Facebook to check a quick message and before you know it you’ve messaged, poked, posted, and spent an hour consuming content on different people’s walls.

A culture of stolen time – http://culturewharf.wordpress.com/2009/07/22/a-culture-of-stolen-time/